the ask

the ask

Create a branded diamond that eases consumer concerns about diamond industry ethics. 

Consumers want brands to be open and honest about how they operate. They prefer to do business with companies that are sustainable, support pro-social messages, and live up to ethical standards.

Expose the truth about the diamond industry by creating PSA style advertisements that expose the truth about the diamond industry, will offering a better solution, Uzo.

big idea

insight

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AD: Samantha Nygard