Make it easy for unpaid influencers to create engaging content by taking photos of an important item from the film in various locations around Chicago. Send the unedited photos to influencers so they could edit it their way and provide social copy captions to make it as easy as possible for them to engage. 

big idea

the ask

Utilize social media influencers to help promote Focus Feature's upcoming film, Greta. 

While interning at Allied Global Marketing I had the opportunity to assist with implementing a social media influencer campaign promoting Focus Features' new thriller film, Greta. I shot the photographs for the campaign, wrote copy for social media captions and coordinated with influencers to participate in the campaign. The influencers were asked to post a photo featuring the handbag from the film on their feed or Instagram story with one of the captions provided. The number of followers between all of the influencers participating accumulated to over 210,000 which increased engagement and awareness of the film significantly.