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the ask

the ask

Create an activation or experience that creates an epic summer moment where people feel free to be themselves.

Millennials love one-of-a-kind events because they are experiences that make them happy, are shareable, and bring them lasting joy. They like to seize the moment in order to feel fulfilled.

Design an Instagram worthy street festival that mixes art, music, dance, and culture with Bacardi's rich history in mind.


big idea

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